Barbiemanía

Barbiemanía: el impacto del fenómeno rosa en el marketing global

Especialistas aseguran que el modo de publicitar la película marcó un antes y un después en el mundo de los negocios. Algunas claves sobre la comunicación estratégica que sirve de modelo para las empresas a nivel global.

Empleo & talento 7 min

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Barbiemanía